✗fix #1 · rule 22
Single call-to-action
3 competing actions in the hero: “Start Free Trial”, “Book a Demo”, “Watch Video”.
Keep one. When people have three paths, many choose none.
31 checks · 30 seconds · 1 score
Your landing
page, graded.
We check your page against 31 rules that viral products follow. You get a score out of 100 and the exact fixes that turn visitors into buyers — in 30 seconds.
Audit report
mailmint.io
64.2out of 100
- ✗Single call-to-action
- ✗Ten-word pitch
- !Three colors max
- ✓Testimonials present
“Three buttons. Pick one!”
The report
Not just a score. A to-do list.
Every failed check comes with the evidence and the exact fix. Here are three findings from a real-style audit of mailmint.io:
✗fix #2 · rule 30
Ten-word pitch
Headline is 15 words: “MailMint is the all-in-one email deliverability and warm-up platform for modern revenue teams.”
Cut it to 10 words or fewer. Try: “Land in inboxes, not spam folders.”
✗fix #3 · rule 5
OG image set
No og:image meta tag. Links shared to X and Slack render as bare text.
Add a 1200×630 image. Treat it like a YouTube thumbnail — it gets more views than your site.
You shipped it. You stared at it. You still can’t tell if it’s good.
Your friends say “looks great.” Your analytics say nothing. A CRO agency says $2,000 and two weeks. There has never been a fast, honest answer — so pages launch broken in ways their makers can’t see.
80%
of visitors never scroll past your hero
5 sec
before they decide to stay or leave
97%
won't buy — but they might share
The rubric
31 rules. We check every one.
13 run instantly on every audit, measured straight from your page. 18 need judgment — we read your copy and your screenshots like an editor with a red pen. Those unlock with the full audit.
30. Ten-word pitch22. Single CTA2. Three colors max7. 5th-grade copy5. OG image20. Hero holds up16. Pricing up front29. Testimonials4. Shareable footer26. No weak words25. Play before pay10. Demo on page28. Specific CTAs24. Outcomes, not features18. Emotional headline21. Problem empathy9. Un-copyable copy11. Single focus14. Customer voice3. Numbers > adjectives12. Popcorn pricing1. No free plan27. One-time pricing17. Memorable headline23. Memorable name19. Novel approach6. One idea per screen15. Visible founder13. Riding a wave8. Hard paywall31. Premium pricing
measured instantly editor's judgment — full audit
Pricing
Pay once. Fix it. Re-grade free.
Free trial
3 audits
- ✓13 instant checks, measured from your page
- ✓Score out of 100 + category breakdown
- ✓Watermarked share card
- ✕18 deep checks — locked
$0 due today, no card required
Most useful
Full audit
$19 one-time
- ✓All 31 checks — nothing locked
- ✓3 rewritten headlines + CTAs, ready to paste
- ✓Prioritized fix list with evidence
- ✓Clean share card + PDF
- ✓10 full audits of one page, over 30 days — fix, re-grade, climb
cheaper than 1 hour of an agency
Portfolio
$49/mo
- ✓Up to 10 sites monitored
- ✓Automatic weekly check on every site
- ✓Full re-grade whenever a page changes
- ✓One weekly score digest email
- ✓White-label + PDF reports, score history
Marked papers
People who got graded.
“It flagged my three competing CTAs in 30 seconds. I'd been staring at that hero for a month.”
“The headline rewrite alone was worth the $19. We shipped it word for word.”
“I run every client page through it before our first call. It does my discovery for me.”
dividend solo — one of the five
From the founder
The hard part was never the build.
I’ve built five websites. The hard part was never the code — not building the app, not making it work, not making it do cool things. The hard part is getting it in front of people.
Viral Audit turns Marc Lou’s post — everything he learned taking a business from zero to viral — into 31 checks you can point at your own page. It’s the tool I needed five websites ago.
James · Dividend Solo