viralaudit.io

We built this page to pass its own 31 checks, so it had better. It does most of them well — the pitch is under ten words, the palette is black, paper and one red, the pricing is in the header. But Marc's own rule #29 is blunt: “Collect proof before traffic.” We have a wall of pages we've graded, but not one customer who paid and said it worked. The auditor isn't above the rubric.

31 checks · 28 passed · 2 need work · 1 failed

93.5out of 100

Category scores

Pricing95

First impression95

Clarity94

Shareability88

Show, don't tell85

Trust78

Fix these first.

Ordered by how much each one is costing you. Start at the top.

1
We launched without testimonials
rule 29
Found: Rule #29: “A landing page without testimonials is asking strangers to trust you blindly… Collect proof before traffic.” The wall shows pages we critiqued — proof of work — but no customer has paid and vouched for us, because we haven't opened.
Fix: Run the first paid audits and put real customer quotes on the page. The concierge run exists precisely to collect that proof before traffic.
2
We tell the demo, we don't fully show it
rule 10
Found: Rule #10: “Show. Don't tell.” The animated sample report gets close, but there's no recording of a real audit running on a real URL — because the engine isn't built yet.
Fix: Record a 30-second clip the day Tier-1 ships: paste a URL, watch the score stamp land, scroll the punch list.
3
The founder won't show their face
rule 15
Found: Rule #15: “People buy from people… Show your face.” Our founder section runs the Dividend Solo logo, not a photo of a human.
Fix: Swap the logo for a real photo. It's one image file and it's literally what the principle asks for.

The rest of the rubric

Needs work

“Your mum should get it”rule 7
Rule #7 wants a fifth grader to follow it. Flesch-Kincaid sits around 6.0 — a hair high. Flatten the few longer sentences in the problem section.
Name is descriptive, not stickyrule 23
Rule #23 says use words people already know and skip wordplay — “Viral Audit” does exactly that. It wins on clarity over memorability, which is the right trade; just know it.

Passed — don’t break these

✓#30 — “Your landing page, graded.” is 4 words
✓#2 — black text, paper background, one red for the buttons
✓#3 — numbers, not adjectives: 31, 30s, 100, 97%, $19
✓#4 — “97% of you won't buy this. Share it instead.” finishes strong
✓#5 — custom OG card built like a thumbnail
✓#16 — “Pricing” sits in the header
✓#27 — one-time $19; subscription only where value recurs
✓#1 — a free trial, not a free plan (the two aren't the same)
✓#22 — one hero CTA: “Make My Site Viral”
✓#21 — “You shipped it. You still can't tell if it's good.”
✓#18 — an emotional, human headline (#18 written for humans)
✓#25 — sample report + this wall: play before you pay
✓#28 — specific CTAs, never “Get Started”
✓#24 — sells the outcome (visitors into buyers), not features
✓#26 — no weak words
✓#11 — one thing: grading landing pages
✓#6 — one idea per screen
✓#8 — hard paywall on the deep audit
✓#31 — priced above the free-checker crowd
✓#17 — a headline that sticks
✓#20 — the hero sells on its own
✓#12 — three tiers: Good, Better, Best
✓#9 — copy written from our own audit experience
✓#19 — grading against a named public rubric is novel
✓#13 — rides Marc Lou's viral-product wave by design

Headline rewrites, ready to paste

“Your landing page, graded.”

Already the whole pitch in four words — listed so a redesign never loses it.

“Find out why your page doesn't convert.”

An alternate that leads with the buyer's actual fear (#18), if we test.

“31 rules. One score. Zero mercy.”

Leans hardest into honest critique — punchy, maybe too cocky.

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