Audit report · Jun 9, 2026 · hand-graded
Last run 9 Jun 2026, 00:00
trustmrr.com
Marc's directory of Stripe-verified startup revenues, and the idea is genuinely new (#19) — “the only revenue numbers founders can't lie about.” The data does the showing: “$3,569,654,” “$747,069,” “50 Million downloads” (#3, #10). But graded straight, it's his roughest page. It's named Trust and has zero testimonials (#29). There's no pricing anywhere (#16), no accent color for any action (#2), and the headline is a flat category label with no empathy or feeling behind it (#18, #21).
31 checks · 16 passed · 13 need work · 2 failed
Category scores
Fix these first.
Ordered by how much each one is costing you. Start at the top.
- 1
Named Trust. Zero testimonials.
rule 29Found: Rule #29: “A landing page without testimonials is asking strangers to trust you blindly.” The product's whole promise is trust — verified revenue — and there's not one customer voice on the page.
Fix: “Collect proof before traffic.” Two quotes from founders who got a deal or a co-founder through TrustMRR would do more than any feature.
- 2
No pricing anywhere
rule 16Found: Rule #16: “The pricing section is one of the first places visitors look… Put ‘Pricing’ in the header.” The homepage shows no price, no tier, and no “Pricing” link — only an “Add startup” button.
Fix: Say what it costs to list or to access — even “free to browse, $X to list” removes the uncertainty.
- 3
No color for any action
rule 2Found: Rule #2: “Black text. White background. One color for the Buy button.” The page is greyscale with no accent — “Add startup” has no color pulling the eye to it.
Fix: Give the single primary action one confident accent color. Everything else stays black-on-white.
The rest of the rubric
Needs work
- Headline is a category label, not a feelingrule 18
Rule #18 wants laugh / wow / what the fuck is this. “The database of verified startup revenues” is clear and completely flat.
- No empathy, no problem framingrule 21
Rule #21: “Describe the problem better than they can.” It states what it is, never the ache — not knowing which “$40k MRR” screenshots are real.
- Sells the category, not a human desirerule 24
Rule #24: “Sell the outcome, not the feature.” “A database of revenues” is the what; the prize (find a winner to clone, a co-founder, a buyer) is buried in the nav.
- The hero offers six pathsrule 22
Rule #22: “Give people one next step. Just one.” Add startup, Buy/sell, Feed, Stats, Co-founders, “$1 vs $1,000,000” all compete on the first screen.
- The first screen does too muchrule 6
Rule #6: “One screen. One message.” Leaderboard, feed, and a wall of nav links share the hero — let one idea breathe.
- No pricing tiers to speak ofrule 12
Rule #12: Good/Better/Best. With no pricing shown at all, there's no popcorn structure to grade.
- Headline won't survive to tomorrowrule 17
Rule #17: keep the line people remember the next day. This one is accurate but forgettable.
- “MRR” needs explanationlow confidencerule 23
Rule #23: “Avoid… names that require explanation.” For its founder audience MRR is everyday language; to anyone else it's jargon. Right call for the niche, worth knowing.
- No price to position againstlow confidencerule 31
Rule #31: “Charge more.” With nothing priced on the page, there's no premium signal to read — flagged, not failed.
- Footer isn't built to be sharedlow confidencerule 4
Rule #4: “Finish strong.” Verified MRR cards are inherently shareable — the last screen should push one.
Passed — don’t break these
- ✓#30 — “The database of verified startup revenues” is 6 words
- ✓#1 — no free plan to cannibalize (it's a directory)
- ✓#3 — “$3,569,654,” “$747,069,” “50 Million downloads”
- ✓#7 — plain, readable copy
- ✓#9 — built from Marc's build-in-public world
- ✓#10 — the live leaderboard shows the product
- ✓#11 — one thing: verified startup revenues
- ✓#13 — rides the build-in-public / MRR-transparency wave
- ✓#15 — “Built by Marc Lou” with a photo
- ✓#19 — Stripe-verified revenue is something genuinely new
- ✓#20 — the hero explains itself
- ✓#25 — browse the whole database free before anything
- ✓#26 — “verified” is a strong, clear claim
- ✓#27 — no subscription pushed
- ✓#28 — “Add startup” says exactly what happens
Headline rewrites, ready to paste
“The only revenue numbers founders can't lie about.”
“Stop guessing which startups actually make money.”
“Real MRR. Verified by Stripe. No screenshots to fake.”