Audit report · Jun 9, 2026 · hand-graded
Last run 9 Jun 2026, 00:00
repsheet.fit
Your pitch is excellent and the product is visual gold — but the page does the opposite of three rules Marc states flat out. #25: “Don't hide your best features behind a paywall” — it asks for a Google login before showing a pixel. #28: “‘Get Started’ means nothing” — that's the button. #29: “Collect proof before traffic” — there's none. Fix those three and the score moves a lot.
31 checks · 18 passed · 7 need work · 6 failed
Category scores
Fix these first.
Ordered by how much each one is costing you. Start at the top.
- 1
Show the product
rule 10Found: Rule #10: “A demo communicates more than paragraphs of text. Show. Don't tell.” The page has exactly one image — the logo. The magic (messy screenshot in, structured tracker out) is never shown.
Fix: Add one side-by-side: a photo of a coach's crumpled PDF on the left, the parsed weekly plan on the right. Highest-leverage fix on the page.
- 2
The product is hidden behind a login
rule 25Found: Rule #25: “Don't hide your best features behind a paywall. Put them on the landing page. Let people play before they pay.” Your own meta tag promises “no signup needed to view shared plans” — but the page opens with “Sign in with Google.”
Fix: Put a real parsed example on the page, or let visitors view a shared plan before authenticating. Play before pay.
- 3
“Get Started” — the exact bad example
rule 28Found: Rule #28, verbatim: “‘Get Started’ means nothing.” That's your hero button, alongside “Sign in with Google” and “Learn More.”
Fix: Name the action: “Turn a Screenshot Into My Program.” Remove uncertainty.
- 4
Three competing CTAs in the hero
rule 22Found: Rule #22: “When people have multiple paths, many choose none.” The first screen offers Sign in, Get Started, and Learn More.
Fix: “Give people one next step. Just one.” Kill “Learn More,” demote the sign-in, keep one specific primary button.
- 5
No testimonials at all
rule 29Found: Rule #29: “A landing page without testimonials is asking strangers to trust you blindly.” Nothing on the page suggests another human has used it.
Fix: “Collect proof before traffic.” One real quote from a coached athlete changes the page.
The rest of the rubric
Needs work
- No color for the Buy buttonrule 2
Rule #2: “Black text. White background. One color for the Buy button.” The page is pure greyscale while your OG image is built on a confident orange — the accent never made it onto the site.
- Only one number on the pagerule 3
Rule #3: numbers over adjectives. “In seconds” is it — try “reads a 6-week program in 8 seconds.”
- Features, not the outcomerule 24
Rule #24: “Sell the outcome, not the feature.” “Snap & Parse / Log Workouts / Track Progress” are mechanisms; the prize is never losing your coach's program.
- Name the painrule 21
Rule #21: “Describe the problem better than they can.” Hint at the real ache — training off a screenshot buried in your camera roll.
- No pricing anywhererule 16
Rule #16: “Put ‘Pricing’ in the header.” There's no price, no tier, not even “free while in beta.”
- Headline is clear but coolrule 18
Rule #18 wants feeling — see the rewrites.
- Footer isn't built to be sharedrule 4
Rule #4: “Finish strong.” Nothing on the last screen invites a share.
Passed — don’t break these
- ✓#30 — “Screenshot your program. Start tracking.” is 5 words
- ✓#5 — the OG image is the best asset on the site
- ✓#7 — plain, readable copy
- ✓#11 — one thing: turning screenshots into trackers
- ✓#6 — one idea per screen
- ✓#26 — no weak words
- ✓#23 — “Rep Sheet” is a clean, real-word name
- ✓#20 — the hero explains the product unaided
- ✓#9 — the mechanism is written from real use
- ✓#15 — “Built by DividendSolo” credit (partial — no face)
- ✓#13 — rides the AI-vision wave
- ✓#19 — screenshot-to-tracker is a genuine, fresh hook
Headline rewrites, ready to paste
“Stop training from your camera roll.”
“Any workout plan. One screenshot. Tracked.”
“Your coach sends a PDF. You send back PRs.”