Audit report · Jun 9, 2026 · hand-graded
Last run 9 Jun 2026, 00:00
dividendsolo.com
Graded strictly against all 31 product rules, this is a personal hub, not a product page — so the pricing checks (#8 hard paywall, #31 premium pricing) fail simply because nothing is sold, and the verdict owns that. But two of Marc's rules apply hard and it misses both: #15 “Show your face” (the most personal site on earth runs a monogram, not a photo) and #22 “Give people one next step. Just one.” (Subscribe and See my work compete).
31 checks · 20 passed · 6 need work · 5 failed
Category scores
Fix these first.
Ordered by how much each one is costing you. Start at the top.
- 1
The most personal site has no face
rule 15Found: Rule #15: “People buy from people… Show your face.” It's literally a personal brand, and the only identity on it is a “DS” monogram. No photo, no human.
Fix: Add a real photo and a sentence in your own voice. This is the one page where the founder IS the product.
- 2
Two CTAs split the one goal
rule 22Found: Rule #22: “When people have multiple paths, many choose none.” “Subscribe” and “See my work” compete for the same click.
Fix: “Give people one next step. Just one.” Pick the primary action and make the other secondary.
- 3
Adjectives where numbers would sell
rule 3Found: Rule #3: “‘Fast’ is forgettable. ‘Save 4 hours every week’ isn't.” “Real products,” “compounding wealth,” “the solopreneur journey” are vibes, not evidence.
Fix: Swap in figures: products shipped, subscribers, MRR — anything countable.
The rest of the rubric
Needs work
- Show the workrule 10
Rule #10: “Show. Don't tell.” The product cards are text lists — one screenshot each would lift the whole page.
- Headline is clean but coolrule 18
Rule #18 wants feeling. “I build software and invest solo.” is clear; it could carry more stakes.
- Pick one job for the pagerule 11
Rule #11: “Be known for one thing.” It's résumé, blog, showcase and newsletter at once — decide the single thing a visitor should do.
- Footer isn't built to be sharedrule 4
Rule #4: “Finish strong.” A personal brand lives on shares — give the last screen something worth posting.
- No pricing because nothing's soldrule 16
Not a flaw for a hub — just noting #16 has nothing to grade here.
- Tighten soft phrasesrule 26
Rule #26: “Make statements, not estimates.” Harden the vaguer lines in the About section.
Passed — don’t break these
- ✓#30 — 6 words, clear
- ✓#2 — disciplined navy-on-white palette
- ✓#7 — readable, plain copy
- ✓#23 — a memorable, real-word name
- ✓#6 — roughly one idea per screen
- ✓#20 — the hero states who he is
- ✓#9 — copy written from his own experience
- ✓#28 — “See my work” / “Subscribe” are specific
- ✓#1 — no free plan (there's no plan at all to give away)
- ✓#27 — no subscription to push
- ✓#13 — rides the build-in-public wave
Headline rewrites, ready to paste
“I ship SaaS solo. Here's the playbook.”
“One developer. Four products. No co-founders.”
“Watch a solo dev build a software portfolio.”