Audit report · Jun 9, 2026 · hand-graded
Last run 9 Jun 2026, 00:00
echo-form.com
Clean, fast, and it shows the product instead of describing it. But it walks straight into the one example Marc names by name: rule #28 says “‘Get Started’ means nothing” — and that's the button, twice. It also leads with a free plan (#1) and launched with no real testimonials (#29). Fix the ask and the framing and this jumps.
31 checks · 21 passed · 7 need work · 3 failed
Category scores
Fix these first.
Ordered by how much each one is costing you. Start at the top.
- 1
“Get Started” — the exact bad example
rule 28Found: Rule #28, word for word: “‘Get Started’ means nothing. ‘Analyze My Website’ tells people exactly what they're about to do.” Your header and hero buttons both say “Get Started.”
Fix: “Remove uncertainty.” Name the action: “Spin Up My Board.”
- 2
You lead with a free plan
rule 1Found: Rule #1: “Free users are leeches… Less than 3% of free users ever convert. Remove your free plan.” Your pricing opens with a $0/mo tier.
Fix: Swap the forever-free plan for a trial or a usage cap, so the default path points at paying. (A free trial is fine — a free plan is what #1 warns against.)
- 3
The demo board isn't proof
rule 29Found: Rule #29: “Collect proof before traffic.” The “Dark mode support” items are a product demo, not testimonials. No real customer voice appears.
Fix: Add 2–3 quotes from teams who shipped something because EchoForm surfaced it.
The rest of the rubric
Needs work
- No founder to see or hearrule 15
Rule #15: “Show your face.” No name, no face, no human behind the tool.
- Headline is pleasant, not emotionalrule 18
Rule #18 wants a line that makes people “laugh, say wow, or think what the fuck is this.” “Build what matters” is calm and generic — see rewrites.
- Light on numbersrule 3
Rule #3: numbers over adjectives. No counts anywhere — even “500 boards created” would add weight.
- Borrow your customers' wordsrule 14
Rule #14: “Write like your customers talk.” The copy is yours; lift the phrases real users use for this pain.
- Footer isn't built to be sharedrule 4
Rule #4: “Finish strong.” Public boards are shareable — make the last screen push that.
- Headline doesn't stickrule 17
Rule #17: keep the one people remember tomorrow. This one is solid but forgettable.
- Sits in a category, doesn't ride a wavelow confidencerule 13
Rule #13: “The wave does half the marketing for you.” Feedback boards are an established category, not a rising trend — nothing here is carried by current momentum.
Passed — don’t break these
- ✓#30 — 7 words, clear benefit
- ✓#10 — a real dashboard demo on the page
- ✓#25 — “See a demo board”: play before you pay
- ✓#16 — pricing up front
- ✓#12 — three tiers (Good/Better/Best shape)
- ✓#2 — green accent on white, disciplined
- ✓#11 — one thing: feedback boards
- ✓#20 — the hero explains the product
- ✓#9 — real integration code, written from the build
- ✓#26 — no weak words
- ✓#22 — one primary hero action (despite the label problem)
Headline rewrites, ready to paste
“Stop guessing what to build next.”
“Let your users vote. Ship the winners.”
“A feedback board your users actually use.”